Jan 23, 2014
It’s a New Year, your lot is full, and you are waiting on tax traffic to begin to flow! What tools are you going to use this year to ensure you maximize your exposure and increase your sales? Research shows that the new way is MOBILE!
Everyone seems to have a smart phone, tablet or laptop and the majority of those consumers research their cars before they show up on the lot to sign the paperwork! According to a recent Autoremarketing study,
— 17.5 million smart phone owners are likely to purchase a vehicle in the next six months.
—54 percent of the mobile auto audience is Gen Y, between the ages of 18-34.
—51 percent of mobile auto searches result in a purchase.
In a November Autoremarketing article, Art Spinella, president of CNW, was quoted as saying “The Internet in all forms from mobile to tablet to desktop generated a massive increase in generating floor traffic.” Spinella went on to say, “More than 3.2 million consumers used the Internet to shop for a used car or truck, a 129.4 percent increase from last year’s 1.4 million.” This type of digital advertising and sales for the auto industry will only increase into 2014. Recent Auto Remarketing research has also shown a massive increase in sales for those using mobile video advertising in the auto industry. The report cites “a 160 percent growth in mobile video ad spend by auto advertisers on the Vdopia™ network in the past year, along with a 251 percent growth in mobile video ad impressions for the auto category, and a three-fold increase in the number of automotive campaigns.” It is clear these trends will continue as our technology advances –and it’s up to us to keep up if we don’t want to be left behind!
STAY MOBILE – STAY PROFITABLE!
Post written by Karen Millwood, Account Executive for NextGear Capital, Inc., Greenville, SC market
About NextGear Capital:
NextGear Capital is the most comprehensive and innovative provider of lending products for vehicle dealers and auctions. With pioneering technology and a total commitment to customer service, NextGear Capital empowers dealers to floor plan vehicles from anywhere, at any time. NextGear Capital lines of credit can be used for a variety of purchases – Retail, Wholesale, Salvage and Diversified Products. The company provides inventory financing to qualified NextGear Capital dealers purchasing inventory at Carolina Auto Auction.
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